Since 2016 Gee has been collecting rare matchbox covers predominantly from frequent visits to Spitalfields Market in London’s East End. Dating from C. 1900, the majority of the collection focuses on matches from England, Sweden, China and Japan. First illustrated over 100 years ago, these tiny mass-produced disposable objects have been digitally revised by Gee, giving them a new lease of life at 100x magnification
Guy Gee dropped out of art school in 2014 to pursue his passion for design art which led to the creation of his first work - "The Article". Gee took The Article to New York pitching to over 50 galleries, generating interest in his name and work.
After his return to London he spent a year assisting the design and build of sets for advertisements, working for the likes of Coca-Cola, Cadbury's and Marks & Spencer before branching off to start his own studio in 2018.

Surprisingly, Gee has little interest in stamp collecting in the traditional sense but having stumbled across a Japanese stamp from the 1890s an obsession quickly set in. The "Terence Stamp" project had begun: the reimagining of postage stamps by digital revision and enlargement. The commissions and requests that followed soon covered stamps from other countries around the world. Almost four years later Gee has now worked with the stamps of over 100 nations, islands and cities. In 2021 he was approached by Stanley Gibbons, “the home of stamp collecting”, for a collaboration; reproducing the world’s most expensive postage stamp - the One Cent Magenta - which they had recently purchased at Sotheby’s New York for $8.3million.

The themes of travel and geography continue throughout his work and remain apparent with his most recent project, "Landmass Mirrors". Gee plans for these topics to remain the inspiration of his work for many projects to come.

Gee spends hours searching for each matchbox inspiration, often going through thousands before finding the one that will fit into the rest of the collection.

The  miniature hand engraved artwork is then enlarged and digitally revised by Gee, creating a fresh contemporary take on the original. Finally, the matchbox is printed on 350gsm G. F. Smith card, cut out, and hand finished.