Will’s Art Warehouse - Gallery Manager


The gallery 


Established in 1996, Will’s Art Warehouse is a friendly and inspiring contemporary art gallery which specialises in original work priced from £40 to £4,000.  The gallery is based in an old Victorian pub in Putney, London SW15 and exhibits extensively at art fairs in the UK, US, Asia and online. The gallery was started by Will Ramsay and its success led to the launch of the Affordable Art Fair and more recently a new online marketplace. Will retains a strong personal interest. 


The role


This is a highly varied and hands on, all-round role, which includes sales, marketing, gallery curation and organisation as well as extensive communication with artists and customers and team leadership. The candidate will be passionate about contemporary art and building a cohesive and evolving collection of artist work to share with a wide consumer audience.  


The role reports to the Regional Managing Director, UK, Affordable Art Fair. The Affordable Art Fair team is located in Vauxhall.


Key responsibilities 



  • Maintain and build relationships with key customers. 
  • Respond to different customer needs – able to handhold first time buyers as well as engage with more experienced prospects
  • Drive gallery sales month by month ensuring targets are met or exceeded.
  • Drive sales at Art Fairs ensuring targets are met. 
  • Maximise opportunities for online sales
  • Organise Private views. 
  • Discuss framing requirements with customers and liaise with off-site framer to ensure framing needs are met.  
  • Continually monitor and maintain the gallery’s CRM system; maximising its use for building client relationships



  • Set and review sales targets to meet budgets
  • Manage monthly financial reporting
  • Create annual financial plan
  • Continually monitor budgets to ensure budgets are maintained


Gallery curation

  • Ensure a wide range of good quality work available and displayed to allow sales targets to be met
  • Cement good relationships with artists and key suppliers.  
  • Work with artists to finalise any commissions. 
  • Search out new artists to exhibit, supporting them in developing and organising new collections. 
  • Monitor industry trends, analyse and interpret WAW sales and respond to market changes 


Gallery promotion

  • Manage gallery communications internally and externally including monthly customer email and regular social media
  • Seek out PR opportunities.  Write articles for print and promotion. 
  • Seek out other opportunities to promote the gallery for example pop up exhibitions and grass roots. 
  • Work with the in-house designer in production of catalogues/marketing material 


Fairs and Gallery Shows 

  • Project manage the rotating gallery exhibitions. 
  • Project manage the gallery presence at Art Fairs. 
  • Set up and install gallery and art fair exhibitions
  • Manage logistics involved in taking part in overseas art fairs: shipping/transportation, artwork management, meeting deadlines, customs paperwork etc. 
  • Research potential new art fairs and other sales opportunities. 



  • Ensure artworks being shipped are handled correctly, wrapped correctly and arrive in good condition. 
  • Oversee the care of artworks in our possession. 


Gallery Administration

  • Record all gallery sales
  • Set and manage gallery budgets and sign off all expenses. 
  • Regularly manage and stock check artworks. 
  • Manage the Wills Art Warehouse and Affordable Art Fair websites ensuring orders are fulfilled, all available work is listed and copy is up to date. 
  • Maintain gallery records such as the wedding lists, gift vouchers, artists and artwork databases. 
  • Work closely with the Finance Manager to ensure no overspend on the budgets. 
  • Oversee gallery maintenance and presentation including office management tasks.  



  • Manage the staffing rota, ensuring the gallery is covered by at least two people for each day we are open. 
  • Manage two members of staff. Train and hire staff members. 
  • Manage at work health and safety and security 



Experience required (ideally in all these areas)


  • Demonstrable success in selling contemporary art in a gallery setting and at international art fairs. Proven ability to build relations and close a sale.
  • Evidence of organisational capability, including new exhibition curation and set up.
  • Previous marketing and PR experience.
  • Experience of managing a small team.
  • IT literate - knowledge of relevant systems (or similar), e.g. Microsoft office, Customer Management Systems (website back-end), Artlogic database management, Asana project management.


Key skills and personal attributes

  • Personable, able to build relations and rapport quickly 
  • Excellent organisational ability
  • Strong written and oral communication skills
  • The ability and confidence to deal with a range of people
  • Sales ability and commercial awareness
  • A flexible and practical approach
  • Team working skills and the ability to lead and motivate a team 
  • A genuine interest in and enthusiasm for contemporary art
  • Creative flair
  • Physical stamina for organising, setting up and staffing fairs and exhibition
  • Committed and hardworking, willing to go the extra mile for customers and artists



Salary will be commensurate with experience.  Bonus potential.


Hours and place of work


The Gallery Manager and curator position is full time, 40 hours per week, based at Will’s Art Warehouse, London SW15. Normal hours of work would be 10am-6pm and would include a minimum of one day each weekend. Both weekend days will be required for fair weekends. Overseas travel is required and flexibility is essential as the working days can be long, especially at the fairs.


How to Apply


Please submit your C.V., a covering letter/email, and your salary history, to: All discussions will be strictly confidential.